Privacy Policy

This Privacy Policy describes how Flowpoint Marketing, LLC ("Flowpoint," "we," "us," or "our") collects, uses, discloses, and protects personal information in connection with the ALTITUDE website, trial offerings, subscriptions, communications, support, and related services (collectively, the "Services").

By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.

1. Scope

This Privacy Policy applies to personal information we collect when you:

• visit our website or landing pages;
• request information, sign up for a waitlist, trial, demo, or newsletter;
• create an account or purchase a subscription;
• communicate with us by email, forms, chat, or support channels; or
• otherwise interact with the Services.

This Privacy Policy does not apply to third-party websites, tools, integrations, or services that we do not control, even if they are linked from or integrated with the Services.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Information You Provide Directly

We may collect information you choose to provide, such as:

• name;
• email address;
• phone number;
• company name and job title;
• billing, transaction, and payment-related details;
• account credentials and profile information;
• communications, support requests, survey responses, or form submissions; and
• any other information you choose to provide.

Information Collected Automatically

When you use the Services, we or our service providers may automatically collect certain information, including:

• IP address;
• browser type and version;
• device identifiers and operating system;
• referring URLs and pages viewed;
• timestamps and interaction data;
• approximate geolocation derived from IP address;
• cookie identifiers and similar technology data; and
• usage, diagnostic, analytics, and performance information.

Information from Third Parties

We may receive information from third parties such as:

• payment processors;
• analytics providers;
• advertising or marketing partners;
• authentication providers;
• referral sources; and
• publicly available business information sources.

3. How We Use Personal Information

We may use personal information to:

• provide, operate, maintain, secure, and improve the Services;
• create and manage accounts;
• process orders, subscriptions, renewals, and payments;
• provide customer service and technical support;
• communicate with you about your account, transactions, trials, renewals, updates, security notices, and support matters;
• send newsletters, product updates, event invitations, and other marketing communications, subject to your choices and applicable law;
• monitor, analyze, personalize, and improve user experience, performance, and effectiveness of the Services and marketing efforts;
• detect, investigate, prevent, and address fraud, abuse, security incidents, and other harmful, unauthorized, or illegal activity;
• enforce our agreements, policies, and legal rights; and
• comply with applicable legal obligations.

4. Legal Bases for Processing (Where Applicable)

If you are located in a jurisdiction that requires a legal basis for processing personal information, we may process your personal information on one or more of the following bases:

• performance of a contract or steps taken at your request before entering into a contract;
• our legitimate interests, such as operating and improving the Services, securing the Services, and communicating with customers and prospects;
• your consent, where required;
• compliance with legal obligations; and
• protection of vital interests or other grounds permitted by applicable law.

5. Cookies and Similar Technologies

We use cookies, pixels, tags, SDKs, local storage, and similar technologies to:

• keep the site functioning;
• remember preferences and settings;
• measure traffic, engagement, and campaign performance;
• improve performance and user experience; and
• support security and fraud prevention.

Your browser or device may allow you to manage or block cookies and similar technologies. Blocking some technologies may affect site functionality.

Where required by law, we will obtain consent before placing non-essential cookies or similar technologies.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• service providers and contractors that help us host, maintain, secure, support, analyze, market, and operate the Services;
• payment processors, including Stripe, to process billing and payment transactions;
• email, CRM, support, analytics, and infrastructure vendors;
• professional advisors such as lawyers, accountants, insurers, and auditors;
• government authorities, regulators, law enforcement, or other third parties when required by law or necessary to protect rights, safety, or property;
• parties involved in an actual or proposed merger, acquisition, financing, asset sale, bankruptcy, or similar transaction; and
• other parties at your direction or with your consent.

We do not sell personal information for monetary consideration. Some privacy laws define "sale," "share," or similar terms broadly. If our use of analytics, cookies, or advertising technology triggers notice or choice obligations under applicable law, we will provide the rights and disclosures required by law.

7. Marketing Communications and Your Choices

We may send transactional or service-related communications about your account, trial, subscription, security, billing, or support. These messages are generally necessary for the Services and are not promotional.

We may also send marketing or promotional emails where permitted by law. You can opt out of marketing emails at any time by using the unsubscribe link in the message or contacting us at support@runaltitude.com. Opting out of marketing communications will not stop non-promotional communications related to your account or transactions.

8. Text Messaging and Mobile Data

If you provide a mobile phone number to us, submit a form that includes SMS consent, or otherwise opt in to receive text messages from ALTITUDE, we may send transactional, informational, support, appointment, account-related, and, where permitted and where you have consented, marketing or promotional text messages. Message frequency varies, and message and data rates may apply.

Additional terms governing direct text message programs offered by ALTITUDE are provided in our SMS Terms & Messaging Terms.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the Services;
• maintain business and financial records;
• comply with legal, tax, accounting, or regulatory obligations;
• resolve disputes; and
• enforce our agreements.

Retention periods may vary depending on the type of information, the sensitivity of the information, the context in which it was collected, and applicable legal requirements.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

11. International Data Transfers

We may store and process personal information in the United States and other countries where we or our service providers operate. Those countries may have data protection laws that differ from the laws of your jurisdiction.

Where required by law, we will implement appropriate safeguards for cross-border transfers.

12. Your Privacy Rights

Depending on your location and applicable law, you may have rights relating to your personal information, including the right to:

• know or access personal information we hold about you;
• correct inaccurate personal information;
• request deletion of personal information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent;
• request portability of certain personal information; and
• appeal a denial of a privacy request where required by law.

To exercise available rights, contact us at privacy@runaltitude.com or support@runaltitude.com. We may need to verify your identity before fulfilling certain requests. We will respond in accordance with applicable law.

You may also have the right to lodge a complaint with a regulator or supervisory authority.

13. State-Specific and Region-Specific Disclosures

Certain jurisdictions, including California and other U.S. states, may provide additional rights or impose additional disclosure requirements. If and to the extent those laws apply to our processing activities, we will honor those rights and provide any notices, methods, and disclosures required by law.

For example, California law may provide rights to know, access, correct, delete, and limit certain uses of personal information, subject to statutory exceptions.

14. Children

The Services are not directed to children under 18, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us personal information, contact us so we can review and, where appropriate, delete the information.

15. Third-Party Services

The Services may contain links to or integrations with third-party services. We are not responsible for the privacy, security, or data practices of third parties. Please review their privacy policies before providing information to them.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the revised Privacy Policy and update the "Last updated" date above. We may also provide additional notice where appropriate.

Your continued use of the Services after the effective date of the revised Privacy Policy constitutes your acknowledgment of the updated policy.

17. Contact Us

If you have questions about this Privacy Policy or want to exercise privacy rights, contact Flowpoint Marketing, LLC:

Email: privacy@runaltitude.com
Support: support@runaltitude.com