Stop spending blind. See which ads pay for themselves.
ALTITUDE ties every paid click to the pipeline outcome it caused. Google Ads, Meta, and organic. Revenue per channel, per campaign, per ad — in one dashboard.
What you'll actually be able to answer
The questions home-service owners ask about ad spend every Friday — and rarely get tied cleanly to paid invoices.
Cost per paid invoice — not cost per lead
Lead-cost is a vanity number. ALTITUDE shows you cost per closed-and-paid customer, by channel, by campaign, by ad. The number that decides next month's budget.
UTM-grade attribution without the spreadsheet
Google Ads, Meta Ads, organic, and direct sources auto-tag and persist on the contact through their entire journey — even when they switch channels mid-funnel.
Ad management inside the same workspace
Pause, scale, or duplicate ad sets right from the intelligence view. No tab-switching to ad managers to act on what the data is telling you.
Lifetime-value reporting
Service customers come back. ALTITUDE reports show LTV per acquisition source so you stop optimizing for the cheapest one-time job.
One screen. Real money.
What a typical roofing contractor sees 60 days after connecting Google Ads, Meta, and ALTITUDE.
MARKETING INTELLIGENCE — LAST 30 DAYS
Cost per lead (Google Ads)
$42
↓ 18%Cost per paid invoice
$187
↓ 31%12-month LTV per customer
$2,340
↑ 12%Reviews-driven leads (no ad spend)
23%
↑ 9 ppNumbers shown are illustrative of typical 60-day shifts after enabling source-to-revenue tracking.
Common questions
Do I need to install tracking pixels?
ALTITUDE auto-installs Google Ads conversion tracking and Meta CAPI. Pixel install for your site is one line of script.
What if a marketing partner manages my ads?
ALTITUDE supports read-access to ad accounts managed by a partner. Your office sees source-to-paid-invoice truth while the partner keeps editing rights.
Does this replace my marketing dashboard?
For attribution, yes. For brand metrics like impressions and reach, you'll still want the platform's native dashboard. ALTITUDE focuses on revenue truth.
What about offline conversions?
Phone calls and in-person estimates that close get pushed back to Google Ads as offline conversions automatically — making the algorithm smarter about who to show your ads to.
Your move
Start with one live workflow.
Then connect the chain.
See how ALTITUDE carries a real lead from first click to follow-up, scheduled job, approved estimate, paid invoice, and branded client portal — before you roll it out to the team.
- No credit card
- Full ALTITUDE from day one
- Cancel anytime