The lead you didn't follow up with already cost you money. Here's the number.
Plug in your numbers. See the pipeline value at risk, the breakeven, and how many leads ALTITUDE has to recover for it to pay for itself. Estimates only. No signup.
No signup. No email gate.
The math runs in your browser. We don't store the numbers you enter.
Conservative defaults.
We assume ~3 follow-ups per lead and recover ~50% of admin time. Adjust everything.
Built for the trades.
Tuned for HVAC, plumbing, roofing, electrical, and general contractors.
See your potential ROI
Estimate the cost of dropped follow-up and what ALTITUDE could help you recover. Use your own numbers. Results are estimates.
1–500
$100 – $1M
1–100%
Or enter 1–100
1–30 (drives plan cost)
PIPELINE VALUE AT RISK
$450.0K/year
Based on 90 leads lost/year
Estimated follow-ups recovered
Estimated admin time saved / month
ALTITUDE cost
$97/month
Breakeven
ALTITUDE pays for itself if you recover 1 leads/year
Your at-risk value is 387× your annual ALTITUDE cost
- • We assume ~3 follow-up actions per lead.
- • Time saved: ~8 min/lead on manual tracking and context recovery; ALTITUDE assumed to recover ~50% of that.
- • Close rate and deal value use your inputs. Results are estimates only.
- • No guarantee of outcomes. Your results will vary.
Estimates only. Your results will vary. No guarantee of outcomes.
Why this number is the one that hurts.
Most operators track the cost of acquiring a lead. Almost none track the cost of dropping one. The dropped-lead bill is usually 4–10× larger.
What gets lost
Speed-to-lead is brutal.
A 5-minute response time vs. a 30-minute one closes leads at roughly 21× the rate. Most shops respond in hours, not minutes — and don't know it.
What gets dropped
Multi-channel kills the thread.
When a lead emails, then texts, then DMs from Instagram — most CRMs treat that as three separate contacts. The follow-up gets dropped between the cracks.
What gets recovered
One thread, one owner, one next step.
ALTITUDE's Conversations + AI Agents pair gives every lead a unified thread, an assigned human, and an automatic follow-up the moment a thread goes quiet.
Your move
Connect the chain.
Stop the leaks.
From the first ad click to the paid invoice and the five-star review — one workflow, one record, one place to look.
- No credit card
- Full ALTITUDE from day one
- Cancel anytime